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HOT IN CLEVELAND
Hot in Cleveland Campaign

RAN IN: United States

CLIENT
TV LAND

Kim Rosenblum, EVP, Marketing & Creative
Kenna Kay, VP/Creative Director, Art & Design
Gwen Powell, Executive Producer

AGENCY
Ingenuity Media Group *Lead Agency

Karen Cummins, VP, Consumer & Ad Sales Marketing
Caroline Schneider, Director, Consumer & Ad Sales Marketing
Morissa Wagner, Manager, Consumer & Ad Sales Marketing
Juline Douglas, Coordinator, Consumer & Ad Sales Marketing


Spot On Media Consultants


Arsonal Creative


SUMMARY

Transitioning from reruns to original programming with our scripted sitcom Hot in Cleveland, TV Land needed to bring in lots of new viewers with a modest marketing budget. When Betty White became a media sensation with her famous Super Bowl Ad we had our core idea: to exploit current pop culture trends and make them work for us. Capitalizing on a series of such trends, TV Land had, in the end, the highest rated cable sitcom premiere ever, nearly 6 million viewers, 511% more than our primetime average.

CASE STUDY

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CASE VIDEO


Hero Medium: TV

Medium Featured On Video: TV, OOH, PR, Cinema, Sponsorship, Facebook

Audience: Connect with a new audience,Launch or relaunch a brand/product,Build or change corporate image,Speak to women

Type: Business to Consumer

Classification: Local,Regional,National

Language: English