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Verizon
Map For That

RAN IN: United States

CLIENT
Verizon Wireless

David Bowen, Executive Director Brand & Consumer Advertising
Cathie McCloskey, Associate Director Brand Advertising

AGENCY
McCann Erickson *Lead Agency

Kevin Nelson, SVP, Group Director
George Dewey, EVP, Executive Creative Director
Chris Quillen, SVP Group Creative Director
Jesse Potack, SVP Creative Director
Benjamin Vendramin, SVP Group Creative Director
Dan Donovan, SVP Group Creative Director
Marco Cignini, SVP Creative Director
Michele Ferone, SVP Director of Verizon Production


SUMMARY

Verizon Wireless was falling behind AT&T in new monthly subscription contracts. The iPhone had stolen people's hearts and minds. The shiny new device was on everyone's wish list, so, we had to point out its one big down-fall; the provider it runs on. Turns out Verizon Wireless has five-times more 3G coverage area than AT&T. What is the point of having the coolest technology if you can't access all of its power, all of the time? Verizon rallied the troops to spread the word, playing off iPhone's own strategy.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: TV, Interactive, PR, Guerrilla

Audience: Build or change corporate image

Type: Business to Consumer

Classification: National

Language: English