Amtrak

Gail Reisman - Sr. Director, National Advt. & Mktg. Programs

Arnold Worldwide *Lead Agency

Woody Kay - Managing Partner, CCO
Lisa Biskin - Assoc. Creative Director
Bill Cutter - VP, Assoc. Creative Director
Cheryl Eklind - EVP, Group Acct. Director
Rebecca Mabie - Sr. Art Director
Pierce McManus - Sr. Digital Producer
Margie Radovsky - Director, Print Production
Julia Savver - Art Director
Mick Sutter - SVP, Creative Director

MPG/Media Contacts

Acela vs. the airlines. Our job? To maintain share. No small task considering flying is faster, often less expensive and offers increasingly similar amenities. What 's more, in 2011, the airlines outspent Acela on marketing by 2,275% (not a typo). But fliers were feeling increasingly marginalized, so we gave them a message of empowerment. Our Rights campaign ran in media spaces in and around airports. Awareness climbed 12% and Acela actually stole ridership at double our goal as well as bringing in revenue at 1.5 times our goal.