Allstate Insurance Company

Charley Wickman - EVP, Executive Creative Director
Nancy Abraham - VP, Integrated Mktg. Comm.
Lisa Cochrane - VP, Integrated Mktg. Comm.
Jennifer Egeland - Director, Integrated Mktg. Comm.

Leo Burnett/Arc Worldwide *Lead Agency

Jeanie Caggiano - SVP, Executive Creative Director
Mike Siska - SVP, Planning Director
Susan Stefaniak - SVP, Acct. Director
Lauren Gibbs - Acct. Director
Matt Miller - Creative Director
Britt Nolan - VP, Creative Director

Starcom MediaVest Group *Lead Agency

The competition has commoditized the insurance category with hefty media buys delivering the message that buying insurance should be fast, cheap and easy - none of which is the perception of Allstate. The competition also infiltrated pop culture running multiple campaigns with multiple personalities, making it nearly impossible to miss their message. Allstate needed to shift consideration and create awareness among young adults. By re-educating the importance of quality protection not just cheap insurance we created a dynamic connection between an old-school insurance company and a new-age customer base.