Buffalo Wild Wings, Inc.

Amy Boehm - Mktg. Brand Manager
Paul Weitzel - Director, Mktg. & Brand Development

22squared *Lead Agency

Tom McMahon - EVP, Executive Creative Director
Brandon Murphy - EVP, Chief Strategy Officer
Shane Needham - Sr. Producer
Rachel Ooms - VP, Digital Media Director
Emily Paradowski - Acct. Executive
James Rosene - SVP, Creative Director
Justin Tenisci - Perfomance Strategist
Chris Tuff - VP, Director of Social Media

BFG Communications

Buffalo Wild Wings needed to bring their sports-loving fans into their restaurants during the historically slower, football-less and basketball-less summer months. The Flavor Fanatics campaign was born out of the insight that Buffalo Wild Wings fans are almost as fanatical about sauces and seasonings as they are about sports. The campaign harnessed the targets competitive and social nature, generating a lot of talk and engagement and ultimately increasing sales beyond those seen in previous summers.