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Google Chrome
It Gets Better and Google Chrome

RAN IN: United States

CLIENT
Google

Google Creative Lab

AGENCY
BBH New York *Lead Agency


Google Creative Lab *Lead Agency


Essence


Omnicom Media Group


SUMMARY

Our challenge was to grow adoption of Chrome from a tech audience to a mainstream audience. We refocused the brand, from talking about how Chrome can do amazing things to showing how people can do wonderful things with Chrome. We created a film about It Gets Better, an on-line LGBT support network. The film aired in key moments, first in Glee and spread to the mainstream in the NBA playoffs. As a result awareness of Chrome increased and the LGBT community responded globally, saying the film gave them hope.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: TV, Interactive, Consumer Involvement

Audience: Connect with a new audience

Objectives: Gain new customers

Type: Business to Consumer

Classification: National,Multinational,Non-English

Language: English