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Walgreens
Walk with Walgreens

RAN IN: United States

CLIENT
Walgreens

Bonnie Gordon - Director, Cause Mktg.
Deborah Sabo - VP, Mktg. Services

AGENCY
Leo Burnett/Arc Worldwide *Lead Agency

Leslie Meredith - EVP, Acct. Director
Elizabeth Harris - SVP, Planning
Rich Hashimoto - VP, Creative Director
Chad Ingram - Assoc.Creative Director


Starcom MediaVest Group *Lead Agency

Courtney Ballantini - Media Director


Mars Advertising, Inc.

Cindy Carr - Manager, Shopper Mktg.


Digitas

Steven Boersma - Manager, Mktg.


LiquidThread

Gary Hoffman - Director


SUMMARY

Many people have wellness intentions, but not everyone does something about it. Walgreens turned intentions into action by creating the first loyalty program that rewards people for walking: Walk with Walgreens. All you do is sign up, log your steps online and earn exclusive savings at Walgreens. Walk with Walgreens became a movement, boosting brand image across the country and cementing Walgreens commitment to taking an active role in peoples lives. Thanks to the program, more people are walking, but most importantly, theyre walking into Walgreens stores again and again.

CASE STUDY

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CASE VIDEO


Hero Medium: Interactive

Medium Featured On Video: TV, Interactive, OOH, PR, Retail Experience, Guerrilla, Events, Consumer Involvement, Sponsorship

Audience: New Audience, Men, Women, Boomers (45+), Teens (13-20), Men, Women, Families,Mothers, Fathers

Objectives: Increase brand loyalty

Type: Business to Consumer

Classification: National

Language: English