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HBO
Boardwalk Empire Campaign

RAN IN: United States

CLIENT
HBO

Chris Spencer - EVP, HBO Creative Services
Pia Chaozon - Assoc. Manager, HBO Advt. & Promotions
Adam Dubov - Director, HBO.com
Camille Errante - Creative Director, HBO Creative Services
David Ly - Director, HBO.com
Courteney Monroe - EVP, HBO Consumer Mktg.
Alison Moore - SVP, HBO Digital Platforms
Sono Mitchell - Director, HBO Advt. & Promotions
Chris Spadaccini - VP, HBO Brand Mktg.
Brooke Stone - Coord., HBO Advt. & Promotions

AGENCY
Civic Entertainment Group *Lead Agency


PHD


Cornerstone


BLT & Associates


SUMMARY

Boardwalk Empire (the epic crime/period crime drama that tells the story of Atlantic City at the dawn of Prohibition) was faced with debuting during a very cluttered Fall Broadcast premiere time period, including extremely competitive programming such as the NFL. Offering viewers a hopeful escape to last years bleak economic outlook, HBO turned 2010 into 1920 enabling potential viewers to lose themselves in a world of unforgettable iconography, drama and promise.

CASE VIDEO


Hero Medium: Events

Medium Featured On Video: TV, Interactive, Print, OOH, PR, Retail Experience, Events, Consumer Involvement, Sponsorship

Audience: New audience, Men, Women, Brand Influencers, Young Men (20-35), Young Women (20-35)

Objectives: Brand launch

Type: Business to Consumer

Classification: Local, National

Language: English