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Ad Council
We Can Help Us

RAN IN: United States

CLIENT
Ad Council

Deborah Leiter - VP, Campaign Director


SAMHSA (Substance Abuse & Mental Health Services )

Nancy Ayers - Comm. Officer

AGENCY
DDB New York *Lead Agency

Joseph Cianciotto - US Director, Digital, Executive Creative Director
Heather Gorman - Digital Acct. Mgmt. Director
Colin Lapin - Assoc. Creative Director
Joseph Cianciotto - US Director, Digital, Executive Creative Director
Heather Gorman - Digital Acct. Mgmt. Director
Colin Lapin - Assoc. Creative Director
Stacey Mellus - Director, Digital Operations
Kim Oetting - Print Producer Manager
Amy Rakowski - Sr. Copywriter
Marcus Winkler - Technical Design Director


Inspire USA Foundation

Susan Keys - Director, Rsch.


PortiCo Research

Caroline Gibbons Barry - President, Founder


SUMMARY

We were tasked with creating a campaign to reduce the rate of suicide among teens. We realized the only way to truly reach and connect with them was through the stories of other teens that have been there and made it. Our campaign brings teens together through real experiences so they can help each other. We Can Help Us is an empowerment platform to get strength for those and to give strength to those who are experiencing dark times.

CASE STUDY

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CASE VIDEO


Hero Medium: Consumer Involvement

Medium Featured On Video: TV, Interactive, Print, OOH

Audience: Teens (13-20)

Objectives: Government and social aims

Type: Business to Consumer

Classification: National

Language: English