Intel

Bille Goldman - Campaign Manager

Toshiba

Tom Hume - Director, Comm.

Pereira & O'Dell *Lead Agency

PJ Pereira - CCO
Jason Apaliski - Creative Director
Henry Arlander - Mgmt. Supervisor
Dan Beer - Media Supervisor
Justin Cox - Sr. Brand Strategist
Joshua Brandau - Director, Media Strategy
Jeff Ferro - Executive Agency Producer
Jaime Robinson - Creative Director

B-Reel

RSA

Intel and Toshiba partnered to promote a laptop line developed for 20-somethings. Getting young adults to take notice would not be easy, so we set out to engage them in a way that was surprising and relevant to their lives. Inside was an interactive film experience that made the laptop a character in the story and utilized social networking to give the audience a role to play online. With over 32 million engagements and 11 years worth video consumed, Inside successfully created a connection between the consumers and both brands.