Kia Motors of America

Michael Sprague - VP, Mktg.
Tim Chaney - Director, Mktg. Comm.

David&Goliath, LLC *Lead Agency

David Angelo - Founder, CCO
Brook Dore - Acct. Director
Brian Dunbar - Director, Client Services, Managing Partner
Colin Jeffery - Executive Creative Director
David Measer - Director, Strategic Planning
Ron Miks - Director, Experiential Mktg.

Initiative

Fred Sattler - Managing Director

Innocean Worldwide

Jay Joyer - EVP

Zeno Group

NBA All-Star Weekend - it's the flashiest event in a flashy league, and brands line up for the chance to reach passionate sports fans. Kia knew traditional ads and activations would be drowned out by the hype, so they did something no other brand had attempted. Working with rising star Blake Griffin, Kia's all-new mid-size sedan, Optima, played a central role in the Slam Dunk Contest. Griffins dunk over the Optima became an iconic sports moment, played and replayed constantly, building buzz and awareness for Optima and the Kia brand.