Robert Bosch LLC

Odd Joergenrud - Regional President
Marty Kashnowski - Director, Product Mgmt.
Pam Krebs - Director, Advt. & Sales Promotions

Team Detroit Inc. *Lead Agency

Greg Braun - Executive Creative Director
Stacey Dunn - Strategic Planning Director
Chris Halas- - Creative Director
Ron Harper - Creative Director
David Maas - Group Acct. Director
Paul Serra - Group Strategic Planning Director
Leigh Witkowski - Brand Content & Alliances Director

The wiper blade category had become highly fragmented. So Bosch needed to differentiate itself. In an industry-first move, Bosch put its blades to the ultimate torture test, creating a new way to judge wiper blades. In partnering with the Discovery Channel Storm Chasers, Bosch became both contextually and culturally relevant. Bosch proved that if it could gain the trust of professionals who endure the most extreme weather conditions on the planet, Bosch Icon Wiper Blades could be trusted to "clear the way" through any weather the driving public would encounter.