Gatorade

Brian O'Rourke - Executive Producer

VML *Lead Agency

Debbi VanDeven - CCO
Nick Allegri - Sr. Art Director
Aaron Evanson - Assoc. Director, Branded Content
John Godsey - Managing Director, Branded Content
Joel Henning - Sr. Copywriter
Tyler Smith - Executive Producer
Tony Snethen - Group Creative Director

NFL Films

Jay Jackson - Director
Steve Trout - Director

Fleishman-Hillard

By taking Gatorades partnership with the NFL beyond the sidelines and into the lives of the players, we tapped into the popularity of the league and legitimized sports nutrition by showing how it made a difference in our rookies journey. As a result, blogs and the media talked about the program-- to them, it was news. And once the rookies began seeing real results, they became sports nutrition advocates themselves and spread the word. The affect snowballed into record earned media impressions and episode views.