Darden

Salli Setta, EVP, Marketing
Tim Hartmann, SVP, Brand Marketing
David Ellis, Sr. Brand Director, Brand Management
Mark Gilley, SVP Consumer Insights

Grey *Lead Agency

Michele Kay, EVP, Group Account Director
Ron Castillo, SVP, Executive Creative Director
Jan Egan, SVP, Executive Creative Director
Dan Carlson, Planning Director
Seth Gorenstein, VP, Group Executive Producer
Doug Livingston, EVP, Global Digital Solutions

Ryan Partnership

Edelman

Starcom MediaVest Group

Red Lobster needed to reclaim its spot as the top casual dining restaurant in the country. The Sea Food Differently campaign showcases all of the fresh, new things happening at Red Lobster. Utilizing real employees to tell the brands story humanizes the brand that once felt too corporate allowing for an honest, authentic message that resonates with our guests and reignites their faith in the brand. While competitors saw declining numbers, since launch, our campaign turned the brand around raising guest counts and sales.