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Post Pebbles
Back to Bedrock

RAN IN: United States

CLIENT
Post Foods LLC

Michael Krishnan - Sr. Brand Manager

AGENCY
The Burns Group *Lead Agency

Michael Burns - Owner/Partner
Mark Cacciatore - Executive Creative Director
Erin Creighton - Mgmt. Supervisor
Paul Kwong - Creative Director
Joanne McKinney - Director, Strategy
Gregg Victor - Creative Director


Digitas

Kim Frost - Assoc. Director


Eastwest Marketing Group

Julie Stephens - Acct. Director


MediaVest

Jane Kim - VP Connections, Assoc. Director


SUMMARY

How do you revive an iconic cereal brand on the decline? Go back to its roots or in the case of Pebbles "Back to Bedrock." By leveraging The Flintstones - the classic entertainment property the brand was built on we were able to attract, engage and reward kids using the timeless stories and characters found in the modern stone-age world of Bedrock. We brought this world to life in never-before-seen ways on TV, the web and at the shelf. Kids responded helping Pebbles grow faster than the category in 2011.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: TV, Interactive, Packaging

Audience: Children (12 and under)

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: National

Language: English