Audi of America

Scott Keogh - CMO
Loren Angelo - General Manager, Brand Mktg.
Mark Ramsey - General Manager, Retail Strategy & Launch Strategy

Venables Bell & Partners *Lead Agency

Paul Venables - Agency Founder, Executive Creative Director
Ashley Billings - Copywriter
Lucy Farey-Jones - Partner, Director of Brand Strategy
Tavia Holmes - Art Director
Ian Marlowe - Acct. Director
Erich Pfeifer - Assoc. Creative Director
Mara Zemon - Brand Strategy Director

MediaCom

In 2010, with the existing car lineup about to become old news and no new introductions planned, Audi of America needed a campaign that would reignite momentum and sustain record sales growth. Understanding that luxury car shoppers biases resulted in blind commitment to better-known brands, we used bold and provocative claims designed to question consumers ingrained perceptions of the luxury world order. As a result, more people are showing up at dealerships and shopping online, and retail sales are up 15% year-to-date.