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BC Hydro Power Smart
Power Smart Case Study

RAN IN: Canada

CLIENT
BC Hydro

AGENCY
DDB Canada / Vancouver *Lead Agency

Sue Bell - Agency Producer
Cosmo Campbell - Creative Director
Terra Cochrane - Acct. Services
Clayton Dach - Copywriter
Daryl Gardiner - Art Director
Dean Lee - Creative Director
Karen Martin - Acct. Services
Chris Moore - Art Director
Neil Shapiro - Copywriter
Amanda Waye - Acct. Services


DDB Canada/ Tribal Vancouver *Lead Agency

Antonio Alarcon Roman, Interactive Junior Designer
Cosmo Campbell - Interactive Creative Director
Josh Fehr - Interactive Creative Director
Tim Hoffpauir - Interactive Art Director
Erica Jonsson - Interactive Producer
Neil Shapiro - Interactive Copywriter
Brandon Thomas - Interactive Art Director
Cameron Warden - Interactive Copywriters


SUMMARY

The popularity of the anti-waste movement can be seen everywhere. Re-usable travel mugs, water bottles and shopping bags are common in Canada and prove that this philosophy is getting stronger but, for some reason, wasting power isnt seen in the same light. BC Hydros campaign was designed to remind British Columbians that, just like with other resources, wasting power is something to be avoided.

CASE STUDY

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CASE VIDEO


Hero Medium: TV

Medium Featured On Video: TV, Radio, Print, OOH, Direct, PR, Events, Consumer Involvement

Objectives: Brand relaunch, reposition

Type: Business to Consumer

Classification: Regional

Language: English