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Orabrush
How to Cure Bad Breath

RAN IN: United States, Canada

CLIENT
Orabrush

AGENCY
Orabrush In-House *Lead Agency

Dr. Bob Wagstaff - Founder & Chairman
David Ackerman - Talent and Writer
Joel Ackerman - Writer
Austin Craig - Talent
Jeff Davis - CEO
Daniel Harmon - Creative Director
Jeffrey Harmon - CMO
Kaitlin Snow - Video Editor


Mystery Box Productions

Devin Graham - Director


Method Communications

Jacob Moon - VP


SUMMARY

After several failed attempts using more traditional marketing routes, the goal of Orabrushs YouTube video campaign was to drive demand for the product among consumers and retailers by increasing awareness through educational and entertaining online videos. This successful campaign has generated nearly 40 million YouTube channel views and over 163,000 subscribers, making it the third most-subscribed sponsor channel on YouTube. Orabrush has effectively bucked traditional models, securing coveted shelf space in nearly 16,000 retail locations worldwide, including Walmart and CVS/pharmacy locations throughout the United States.

CASE STUDY

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CASE VIDEO


Hero Medium: Interactive

Medium Featured On Video: Interactive

Audience: New Audience, Teens (13-20), Young Men (20-35), Young Women (20-35)

Objectives: Brand launch

Type: Business to Consumer

Classification: National

Language: English