Chrysler LLC

Melissa Garlick, Head of Chrysler Brand Communications
Saad Chehab, CEO Chrysler
Olivier Francios, CMO Chrysler

Wieden+Kennedy *Lead Agency

Aaron Allen, Creative Director
Joe Staples, Creative Director
Amber Higgins, Group Strategy Director
Thomas Harvey, Account Director
Andy Lindblade, Group Strategy Director
Jon Carlaw, Communication Strategist

Universal McCann

Denise Smith, SVP Group Media Director

After Chrysler's 2009 bankruptcy, they launched the 200 with no loyalty to leverage and no eager buyers waiting to see what was coming. Unfortunately, America had turned its back on American cars. In turn America turned its back on Detroit. If Chrysler could bring back Detroit, it could take back its rightful place within it. Success required us to keep the publics eye on Chrysler's future - to see the possibility, energy and will-to-win in Chrysler. As a result, we achieved a PR extravaganza and Chrysler search and sales skyrocketed.