HBO

Cindy Matero - Director, Brand Strategy
Scott Moscatelli - Assoc. Manager, Brand Mktg.
Chris Spadaccini - SVP, Brand Mktg.

BBDO New York *Lead Agency

Ashley Davis-Marshall - Assoc. Creative Director
Tara DeVeaux - SVP, Sr. Acct. Director
Greg Hahn - EVP, Executive Creative Director
Charise Mita - Sr. Partner, Batten & Company
Jaclyn Rink - Assoc. Creative Director
Michael Smith - EVP, Executive Creative Director

PHD

Andrea Cardamone - Group Acct. Director

In a world where Netflix was the new darling child of content and our familiar category was being encroached on by bountiful, often free, and easy to access entertainment, we reminded people that whats inside matters more than how much you can get. That with HBO GO, you no longer have to settle; that the story youre in or watching, is always better with us. In doing so we proved HBO is worth its premium price, increased loyalty amongst existing subscribers to HBO overall, and peaked the interest of non-subscribers.