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Swiffer
Swiffer Project Jack Co-Marketing Campaign

RAN IN: United States

CLIENT
Procter & Gamble

AGENCY
Saatchi & Saatchi X *Lead Agency

Brianne Brannan, Senior Account Manager
JJ Coleman, Project Manager
Jamie Duke, Multimedia Content Specialist
Allison Lee, Production Services
Sheryl Martin Gillette, Director, Project Management
Greg Mueth, Planning Director
Kim Phillips, Senior Digital Producer
Eli Saldivar, Digital Practice Lead
Jason Stewart, Associate Creative Director
Chris Trotter, Senior Copywriter


SUMMARY

Swiffer enjoyed high awareness, but serious cleaners ignored it; they didn't see Swiffer as better than their reliable mops, brooms and dusters. Procter & Gamble challenged us to reinvent the shopping experience for Swiffer at Walmart to help convert these skeptics. "Project Jack" took Swiffer "out of the box" and displayed it fully assembled. Those who never considered Swiffer before were able to see and feel the quality and cleaning power. Walmart shopper insights helped craft a holistic path-to-purchase launch that drove unprecedented sales lift for Swiffer at Walmart.

CASE VIDEO


Hero Medium: Retail Experience

Medium Featured On Video: TV, Interactive, Print, Retail Experience, Packaging, Sponsorship, Pricing

Audience: Women

Objectives: Develop, revitalise market

Type: Business to Consumer

Classification: National

Language: English