MyBurger USA

John Abdo - President, Chief Burger Enthusiast
Paul Abdo - VP, Burger Evangelist

FAME *Lead Agency

Lynne Robertson - President
Conrad Chin - Environmental Design Director
Bruce Edwards - EVP, CCO
Julie Feyerer - Creative Director
Terri Herber - Sr. Production Manager
Rebekah Oltmans - Acct. Supervisor
Nick Smasal - Sr. Designer
Davis Zismer - Acct. Manager

Hay-Dobbs

Family-run MyBurger wanted a design-driven flagship that established a template for future restaurant expansion, but allowed room for neighborhood customization in order to feel locally relevant to each stores clientele. With no marketing budget to support outside media, we leveraged the store environment and experience to drive traffic and sales in order to meet a series of objectives. We wanted to break even in four months, be profitable in six months, and continue with our future expansion planall of which we achieved ahead of schedule.