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CenturyLink
Ultimate Problem Solver

RAN IN: United States

CLIENT
CenturyLink Business

AGENCY
McKinney *Lead Agency

Jonathan Cude - Partner, EVP, CCO
Stevie Archer - Assoc. Creative Director
Ben Eckerson - Interactive Producer
Matt Hisamoto - Programmer
Sean Jecko - Group Strategy Director
Philip Marchington - Group Acct. Director
Mirko Mueller-Goolsbey - Acct. Director
Jenny Nicholson - Assoc. Creative Director
Scott Pridgen - Art Director
Mark Woodell - Media Planner


SUMMARY

During the holidays, shoppers used seasonal scents to finish off their dcor. But they were going to specialty stores for those scents. Our task was to disrupt women as they shopped and showcase the Febreze scents available at Walmart. Our fall and holiday retailtainment pallets revolutionized the way air care was displayed. A pumpkin-shaped pallet and a life-size Christmas tree brought an unexpected seasonal scent experience to the store. We reversed a declining brand and category, producing $124 million in sales and a 34.9% Febreze share for Walmart

CASE VIDEO


Hero Medium: Interactive

Medium Featured On Video: Interactive, Social Networking Sites/Applications, Mobile/Tablet, Print

Objectives: Build brand equity

Type: Business-to-Business

Classification: National

Language: English