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Febreze
Febreze Car Air Freshener Launch

RAN IN: United States

CLIENT
Procter & Gamble

AGENCY
Saatchi & Saatchi X *Lead Agency

Brianne Brannan - Acct. Manager
JJ Coleman - Project Manager
Will Flanary - Sr. 3-D Designer
Anita Fredrick - Sr. Production Services Supervisor
Austin Hobbs - Sr. Designer
Kevin Murphy - Creative Director
Tim Newsome - Production Artist
John Robinson - Content Designer
Nik Sengsouriya - Assoc. Design Director
Jason Stewart - Assoc. Creative Director
Troy Wisdom - Structural Design Engineer


SUMMARY

Take the superior air care experience of Febreze and extend it to an automobile. Thats Febreze Car. We launched this new product at Walmart a full thirty days before its national launch. With no national media for support, we created in-store displays that truly captured the shopper s attention. During the first month of the national launch, we exceeded Walmarts goals by delivering 100% of total US sales the first week of launch, 72% of total US sales the first month of launch, and 52% of total US sales ongoing.

CASE VIDEO


Hero Medium: Retail Experience

Medium Featured On Video: Retail Experience, Sampling

Audience: New Audience, Women

Objectives: Brand relaunch, reposition

Type: Business to Consumer

Classification: National

Language: English