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Ultimat Vodka
Find Balance, Find Ultimat

RAN IN: United States

CLIENT
Ultimat Vodka

Greg Cohen - Director, PR
Jennifer Pisciotta - Director, Mktg.

AGENCY
Silver + Partners *Lead Agency

Eric Silver - CCO
Paul Aaron - Head, Digital
Howard Finkelstein - Creative Director
Joel Jeffords - Sr. Producer
Tommy Noonan - Creative Director
Casey Rand - Creative Director
Michael Stefanski - Managing Director
Erandika Weerasinghe - Acct. Director


SUMMARY

Ultimat faced immense challenges in the marketplace. Brand awareness was low and competition was stiff. We decided to relaunch the brand in 2011 with a new positioning that set Ultimat apart from all the other vodka brands in the market. The cut-through and relevant messaging resonated with our white-collar professional target resulting in unprecedented buzz and awareness for the brand, increased consumer engagement, and most importantly, a surge in sales.

CASE VIDEO


Hero Medium: Interactive

Medium Featured On Video: Interactive, Social Networking Sites/Applications, Print, OOH, PR, Events, Consumer Involvement

Audience: New Audience, Men, Women, Specific cultural or ethnic group

Objectives: Brand relaunch, reposition

Type: Business to Consumer

Classification: Regional,National

Language: English