IBM Corporation

Cecilia Correa - Advt. Manager
Jon Iwata - SVP, Mktg. & Comm.
Jay Kosanke - VP, WW Media & Agency Mgmt.
Ann Rubin - VP, Brand Expression, Global Advt.

Ogilvy & Mather *Lead Agency

Steve Simpson - CCO, Ogilvy NA
Mila Babrikova - WW Mgmt. Supervisor, IBM Worldwide
Magnus Blair - Sr. Partner, Group Planning Director
Ryan Blank - Copywriter, Group Creative Director
Michael Dobak - Managing Director, IBM Worldwide
Mike Hahn - Art Director, Group Creative Director

SY Partners

VSA Partners

Corporate Centennials have become a commonplace. So when IBM turned 100 in 2011 it wanted more than conventional self-congratulations. Defining objectives against Employees, Clients and Investors, we built a year-long program of executions and events to turn the occasion into business advantage. Using every earned and owned media channel available - but minimal paid expenditure - we showed how a history of IBM was a history of the future. Without selling directly, the campaign succeeded in generating significant financial returns, ensuring the second century of IBM began on the best possible note.