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uKnow Peanut
"Know Where They Stand"

RAN IN: United States

CLIENT
ThermoFisher Scientific

Dennis Flannelly - Head, Mktg. & Strategy
Wendy Harman - Mktg. Manager

AGENCY
Draftfcb Healthcare *Lead Agency

Rich Levy - EVP, CCO
Galo Erazo - VP, Assoc. Creative Director
Brendan Gannon - VP, Assoc. Creative Director
Hillary Luvshis - Art Director
Mike Lyman - SVP, Group Mgmt. Director
Amelia Rosner - SVP, Creative Director
Cynthia Rothbard - SVP, Creative Director
Earle Sandberg - Assoc. Creative Director


SUMMARY

The uKnow Peanut Allergy Test is a parenting game-changer. It helps parents learn, for the first time, the precise risk of peanut sensitivity in their kids. Should they worry less or redouble their efforts? EpiPen or Benadryl? Our objective was to make sure doctors understood the test so that we could reach the sales goal forecast. Through a simple and emotional physician detail, two-thirds of doctors agreed the test was highly valuable and sales more than doubled in the first two months, far exceeding the forecast goal.

CASE VIDEO


Hero Medium: Sales Promotion

Medium Featured On Video: Interactive, Print, Sales Promotion, Events, Consumer Involvement, Professional Engagement, Pont of Care (POC)

Objectives: Increase sales, volume

Type: Business-to-Business

Classification: National

Language: English