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Hyundai
Hyundai Undead

RAN IN: United States

CLIENT
Hyundai Motor America

AGENCY
Initiative *Lead Agency

Whitney Champion, Social Media Planner
Jason Croddy - Supervisor, Planning
Omara Hernandez - VP, Media Planning, Acct. Director
Daniel Mitz - VP, Director of National Broadcast
Tiffany Nguyen - Supervisor, Digital


Future US, Inc. *Lead Agency

Brian Gale - Business Development Manager
Isaac Ugay - National Director, Sales


Innocean Worldwide

James Zayti - Media Director


The Visionary Group

Sarah Waldman - Director, Events


Advantage International

Corey Eisner - Acct. Manager


SUMMARY

With zombie popularity on the rise, Hyundai worked with The Walking Dead and landed the Hyundai Tucson and Elantra as characters in the TV show and comic book to attract the elusive Generation Y. The presence of Hyundai as the ultimate Zombie Survival Machine culminated at the biggest pop-culture event of the year, San Diegos Comic-Con. With a dominant show floor presence and multifaceted digital/social strategy, Hyundai's Facebook growth tripled the industry average, proving that it took the undead to bring Hyundai to life.

CASE STUDY

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CASE VIDEO


Hero Medium: TV

Medium Featured On Video: Interactive, Social Networking Sites/Applications, Mobile/Tablet, Print, Sales Promotion, Events, Consumer Involvement, Trade Shows, Sponsorship

Audience: New Audience, Young Men (20-35), Young Women (20-35)

Objectives: Brand relaunch, reposition

Type: Business to Consumer

Classification: National

Language: English