PepsiCo

Simon Lowden - CMO
Eric Fuller - Brand Director
Joshua Nafman - Digital Brand Manager
Chris Oates - Brand Manager
Marisol Tamaro - Mktg. Director

Mekanism *Lead Agency

Ian Kovalik - Creative Director
Tom Lyons - Art Director

To drive sales and raise awareness of Brisk Iced Tea with our millennial male target, we turned Brisk from a beverage brand into a true entertainment source. At the heart of our campaign was Brisksaber, our simple, addictive, branded mobile gaming app. Joining forces with the Star Wars franchise, we brought iconic lightsaber battles to life on mobile devices, and allowed players to compete for top score on Facebook. To tie the game to sales, the app rewarded fans by unlocking new content when they redeemed under-the-cap codes from bottles.