Unilever Canada

Stephanie Cox - Sr. Brand Building Manager
Alison Leung - Director, Mktg., Foods
Sharon MacLeod - VP, Mktg.
Mindy Perlmutter - Asst., Brand Building Manager

Ogilvy & Mather *Lead Agency

Ian MacKellar, CCO
Chris Dacyshyn, Copy Writer
Aviva Groll, Sr. Partner, Group Acct. Director
Julie Markle, Art Director
Coby Shuman, Acct. Supervisor
Laurie Young, Managing Director

Mindshare Canada

Dashboard

OgilvyAction

Ogilvy & Mather (NY)

To grow sales and overtake its main competitor Miracle Whip,Hellmann's leveraged consumers current desire for more real, less-processed foods. Despite its junk-in-a-jar reputation, the opposite is true. Hellmann's has the perfect credentials. At its core, Hellmann's is made with real ingredients: eggs, oil and vinegar. By championing a Real Food Movement, Hellmann's showed that it had real food credentials and passion for the cause. Over the last five years, Hellmann's has seen yearly sales increases of 6-15%. It overtook Miracle Whip in 2008 and continues to widen the gap.