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Valspar
Valspar Love Your Color Guarantee

RAN IN: United States, Canada

CLIENT
Valspar Corporation

Kathy Andreas - Director, Channel Mktg.
John Anton - VP, Director of Mktg.
Paula Shikany - Director, Brand Mktg.

AGENCY
Draftfcb *Lead Agency

Drew Donatelle - VP, Creative Director
Andy Kohman - Assoc. Creative Director, Creative
Scot Havrilla - SVP, Group Mgmt. Director
Josh Hurley - Assoc. Creative Director, Creative


Leo J Shapiro & Associates

Arturo Angel - Rsch. Director


Havas Media

Vanessa Watts - VP, Group Acct. Director


LaForce + Stevens

Olita Mills - VP


SUMMARY

Paint is a mature category where growth can only come from stealing share. In addition, competitors were flooding the market with product attributes and performance claims, which did little to differentiate one paint from another. The Valspar Love Your Color Guarantee rethought the category, and offered consumers a solution to their biggest painting barrier the fear of color. The Guarantee worked to stop declining Valspar Signature Paint sales, continue to build brand preference, and drive traffic the Valspar retail partner, Lowe's.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: TV, Interactive, Social Networking Sites/Applications, Mobile/Tablet, Print, OOH, PR, Retail Experience, Events, Packaging, Sponsorship

Audience: DIY Consumers

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: National

Language: English