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Autism Speaks
Odds Campaign

RAN IN: United States

CLIENT
Ad Council

Heidi Arthur - SVP, Campaign Mgmt.
Patty Goldman - VP, Rsch. Director
Megan Sigesmund - Campaign Director


Autism Speaks

Bill Shea - National Creative Director

AGENCY
BBDO *Lead Agency

Kirsten Flanik - EVP, Managing Director
Esty Gorman - Acct. Planner
Courtney Hermanas - VP, Acct. Director
.Patrick Herold - Creative Director
Jessica Roubadeaux - Sr. Acct. Planner
Tim Wettstein - Creative Director


SUMMARY

Rates of autism have increased drastically in recent years. Currently 1 in 88 children are diagnosed. At the outset of our campaign in 2006, parents were unaware of autism and its prevalence. Our objectives were to make autism visible and actionable all by communicating that autism is more common than they thought. It worked today, parents who have seen at least one PSA are 1.6x more likely to know that autism is common, and 1.95x more likely to report taking key actions such as talking to their doctor about autism.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: TV, Interactive, Print, Guerrilla

Audience: Men, Women, Families, Mothers, Fathers

Objectives: Increase awareness

Type: Business to Consumer

Classification: National

Language: English