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Klondike
Choco Taco

RAN IN: United States, Canada

CLIENT
Unilever

Katherine Davis - Assoc. Brand Development Manager
Katie Dougherty - Assoc. Brand Development Manager
Craig Rudner - Sr. Brand Manager, Brand Development

AGENCY
The VIA Agency *Lead Agency

Greg Smith - Chief Creative Director
Amos Goss - Creative Director
Elizabeth Fagan - Client Strategist
Meghan Gildart Nappy - Sr. Producer
Bobby Pfeiffenberger - Assoc. Creative Director


Mindshare

Melissa Coffas - Director


GolinHarris

Jered Thorp - Creative Director


SUMMARY

When Klondike introduced its Choco Taco to grocers freezers, it needed to maintain its #1 position in the U.S. and increase sales in Canada. Extending Klondike bars successful 5 Seconds to Glory campaign to Choco Taco piqued the interest of a receptive audience. And a new digital and social campaign got them engaged average time on the Choco Taco Flavor Chamber website: eight minutes. Klondike held its #1 U.S. position, sales in Canada increased 42%, and demand for Choco Taco was so high that Klondike pulled the advertising to avoid running out.

CASE STUDY

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CASE VIDEO


Hero Medium: TV

Medium Featured On Video: TV, Interactive, Social Networking Sites/Applications, Sponsorship

Audience: New Audience, Men, Young Men (20-35)

Objectives: Market share - increase

Type: Business to Consumer

Classification: Multinational

Language: English