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IKEA Canada
Human Coupon

RAN IN: Canada

CLIENT
IKEA Canada

Hilary Lloyd - Country Mktg. Manager

AGENCY
Leo Burnett/Arc Worldwide Canada *Lead Agency

Leo Burnett Toronto Team


Jungle Media

Jungle Media Team


SUMMARY

IKEA was opening a new store in Richmond BC Canada, and they wanted to get a lot of people to visit opening day. Human Coupons were born to excite and attract a city where new retail was anything but newsworthy. To get people into the new IKEA Richmond, we completely reinvented the last bastion of shopping motivation.

CASE VIDEO


Hero Medium: Guerrilla

Medium Featured On Video: Social Networking Sites/Applications, Print, OOH, Guerrilla

Audience: Men, Women, Families

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: Local

Language: English