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Pergo
The Rise Above "Ordinary Laminates"

RAN IN: United States

CLIENT
Pergo

David Small - VP, Mktg.

AGENCY
Fitzgerald+CO *Lead Agency

Mitch Bennett - Creative Director
Jessica Fergen - Digital Mktg. Supervisor
Jen Layton - VP, Sr. Brand Planner
Brad Sarmieto - Digital Director
Courtney Saul - Acct. Supervisor
Christine Sigety - Director, Production
Jeri Singletary - Producer
Chris Urquhart - Media Supervisor
Wes Whitener - Creative Director


SUMMARY

In a struggling category, Pergo launched an innovative, astoundingly durable laminate flooring product that demanded a higher price - and a message that separated them from "ordinary laminate." Through extreme performance challenges, we showcased this unsurpassed product durability and justified a premium price. The "Pergo vs." campaign introduced Pergo Max and Pergo XP products, solidifed Pergo's position as category leader and reverse a decline in sales.

CASE STUDY

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CASE VIDEO


Hero Medium: Interactive

Medium Featured On Video: TV, Interactive, Social Networking Sites/Applications, Events

Audience: Men, Women, Families, Mothers, Fathers

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: National

Language: English