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Lay's
Lay's Do Us A Flavor: From a well-liked product to a well-connected brand

RAN IN: United States

CLIENT
Frito Lay North America

Ram Krishnan - VP, Global Brands
Chris Kuechenmeister - Sr. Director, PR
Burke Raine - Brand Director
Jen Saenz - Sr. Director, Mktg.

AGENCY
Energy BBDO *Lead Agency

Jonathan Linder - VP, Creative Director
Tim Pontarelli - SVP, Group Creative Director


Omnicom Media Group *Lead Agency

Kristen Colonna - Group Acct. Director, Comm. Planning


Ketchum

Alisa Feinstein - VP, Mgmt. Super


The Marketing Arm

Jed Schroeder - VP, Creative Director


Facebook

Kevin Knight - Team Lead, Creative Solutions


SUMMARY

Lays has been Americas favorite potato chip for decades. Everybody loves the chip but nobody truly connected with the brand, especially the next generation of snackers. To get much needed buzz and give Lays back its iconic status, Lays did something big and engaging. Tapping into peoples desire to create, share and be recognized, Lays reinvented a global promotion and created a one-of-a-kind platform that drove sales and engagement by inviting and inspiring America to write the next chapter of Lays; asking them to Do Us A Flavor.

CASE VIDEO


Hero Medium: Social Networking Applications

Medium Featured On Video: TV, Social Networking Sites/Applications, PR, Retail Experience, Consumer Involvement

Audience: New Audience, Young Men (20-35), Young Women (20-35)

Objectives: Brand relaunch, reposition

Type: Business to Consumer

Classification: National

Language: English