Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3

Procter & Gamble
Follow Lolo Run

RAN IN: United States

CLIENT
Procter & Gamble

Mark Mercurio - Mktg. Manager, Family Dollar Team

AGENCY
Upshot *Lead Agency

Jamie DeNapoli - Sr. Acct. Manager
Mary Elisa Calvano - Digital Director
Johnny Gomolka - Copywriter
Peter Klieforth - Jr. Copywriter
Molly Lyons - Acct. Coord.
Kelle McClain - Acct. Director
Laura Prichard - Sr. Art Director


Blue Chip Marketing Worldwide

Rob Eiseman - Director, Comm.


SUMMARY

For Family Dollar to win the P&G/Olympics game, it needed more of an emotional message to connect with their shopper. And a differentiating message to stand out from their competition down the street. And Family Dollar shopper (and Olympic hurdler), Lolo Jones knows a lot about life's hurdles. The Follow Lolo Run program shared her story building up to and during the games, reminding shoppers that Family Dollar and P&G offers the right tools and support to be a champion every day, while growing sales +9% beyond the previous year.

CASE VIDEO


Hero Medium: Interactive

Medium Featured On Video: Interactive, Print, Direct, PR, Retail Experience, Pricing

Audience: Mothers

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: National

Language: English