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GoMo, A Google Initiative
Don't just talk at me, help.

RAN IN: United States

CLIENT
Google

Jesse Haines - Google Mobile Ads Mktg.
Suzanne Mumford - Google Mobile Ads Mktg.
Dai Pham - Google Mobile Ads Mktg.

AGENCY
Mullen *Lead Agency

Nicole Berard - Assoc. Creative Director
Dustin Johnson - SVP, Creative Media Integration
Veronica Padilla - Creative Innovation Producer
Mathew Ray - SVP, Director of Creative Technology
Jon Reil - Assoc. Creative Director
Tiffany Stevens - Group Head Producer


SUMMARY

Google built a business around helping people find things and, as mobile usage skyrockets, those searches are increasingly coming from mobile phones. Yet 80% of U.S. small businesses lag behind their customers in mobile adoption. Google wanted to spread the word that mobilizing is important and provide tools to take action. The GoMo campaign included activation sessions during which business owners were shown how their website looked on a mobile device using howtogomo.com. GoMo resulted in 1.3 million site visits, 180,000 websites analyzed and 25,000 mobile optimized sites.

CASE STUDY

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CASE VIDEO


Hero Medium: Interactive

Medium Featured On Video: Radio, Interactive, Social Networking Sites/Applications, OOH, Events

Audience: New Audience

Objectives: Increase awareness

Type: Business-to-Business

Classification: National

Language: English