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JetBlue Airways
JetBlue Getaways Get Away With It

RAN IN: United States

CLIENT
JetBlue Airways

Elizabeth Eelman - Advt. Manager
Julia Fraser - Advt. Analyst

AGENCY
Mullen *Lead Agency

Chip Cook - Acct. Director
Jillian Rugani - Acct. Supervisor
Molly Barag - Acct. Executive
Lisa Neary - Sr. Producer
Christian Madden - Creative Technologist
Nick Olish - Copywriter
Tracy Barahona - Digital Media Supervisor
Allan Apjohn - Sr. Media Planner


Unit 9


Suite Spot LLC


SUMMARY

If the most exciting thing about vacation planning is imagining the experience, why not play up the fun ahead? Introducing Get Away With It, the first-ever live online game show that utilized cutting-edge technology to create a new form of branded entertainment. The campaign was designed to allow the target to escape for a bit, a nice departure from the rest of industry where price and comparison shopping adds to the stress of vacation planning. JetBlue Getaways awareness more than doubled after the game.

CASE STUDY

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CASE VIDEO


Hero Medium: Interactive

Medium Featured On Video: Interactive, Social Networking Sites/Applications, OOH, PR ,Live game footage, rich-streaming banners, materials in existing JetBlue space in JFK airport

Objectives: Increase awareness

Type: Business to Consumer

Classification: Regional

Language: English