The Clorox Company

Suzanne Sengelmann - SVP, Mktg., Specialty Division

DDB San Francisco *Lead Agency

Lisa Bennett - CCO
Mike Andrews - Group Creative Director
Stacey Grier - Chief Strategic Officer
Rob Lee - Sr. Producer
Lindsey Lucero - Acct. Director
Daniel Mabe - Sr. Copywriter
Vicki Sanders - Group Acct. Director
Tyler Wilson - Sr. Planner

OMD

Andrea Barberi - Group Media Director

Tribal DDB San Francisco

Current

AKQA Media

Going into the spring of 2012, Kingsford charcoal realized that in order to drive meaningful growth, it needed to shake up the competitive landscape. So, we decided to take on the restaurant behemoths during the biggest eating out day of the year: Mothers Day. We created a campaign that inspired dads to give mom the gift of grilling instead of the grief of going out. Thus, turning grillings Goliath into a Mothers Day David. The result was a 7% increase in unit sales and a 12% increase in dollar sales.