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JetBlue Airways
Get Away With It

RAN IN: United States

CLIENT
JetBlue Airways

Elizabeth Eelman - Advt. Manager
\Jaclyn Klein - Advt. Analyst

AGENCY
mediahub from Mullen *Lead Agency

John Moore - Chief Media Officer
Allan Apjohn - Sr. Media Planner
Tracy Barahona - Digital Media Supervisor
Keith Lusby - SVP, Group Media Director
Meg Molnar - Media Planner
Kerri Stumpo - Digital Media Supervisor


Mullen *Lead Agency

Christian Madden - SVP, Director of Creative Technology
Chip Cook - Acct. Director


SUMMARY

People know JetBlue as an airline, but they dont know that JetBlue offers flights, hotels, wheels and more via their JetBlue Getaways product. Our task: take a limited media budget and increase awareness of JetBlue Getaways in a crowded vacation package category. Our approach: break through the clutter and encourage participation with Getaways in a way that is uniquely JetBlue and unique to any category the first-ever online game show with never seen before promotion.

CASE STUDY

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CASE VIDEO


Hero Medium: Interactive

Medium Featured On Video: Interactive, Social Networking Sites/Applications, OOH, Retail Experience, Consumer Involvement

Objectives: Change brand image

Type: Business to Consumer

Classification: Regional

Language: English