Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Thumb 0
  • Thumb 1
  • Thumb 2

Febreze
Febreze Olympics

RAN IN: United States, Canada

CLIENT
Procter & Gamble

Gary Coombe - Global Brand Franchise Leader

AGENCY
Grey New York *Lead Agency

Rick Reilly - EVP, Global Acct. Director
David Cardinali - VP, Producer
Jean Donahue - SVP, Acct. Director
James McPherson - SVP, Assoc. Director of Broadcast Production
Per Pedersen - Global Creative Director
Marie Ronn - Art Director
Diana Silfen - Acct. Supervisor
Jeff Stamp - Creative Director
Erik Tell - Copywriter


Possible Worldwide


MSL New York


Starcom MediaVest Group


SUMMARY

Starting with the London 2012 Summer Olympic Games, Procter & Gamble announced it would sponsor the Olympics for the next 10 years, and Febreze took this opportunity to promote the Air Effects product in North America by educating people on how Febreze Air Effects was truly different from the competition. To create a campaign that would stand out among all the other Olympic advertising, Febreze decided to forge a unique sponsorship of the Azerbaijani Wrestling Team to demonstrate to moms how Febreze can take on even the toughest sports odors.

CASE STUDY

New-pdf-icon

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: TV, Interactive, Social Networking Sites/Applications, PR, Sponsorship

Audience: Women, New Audience, Mothers

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: National,Multinational

Language: English