Allstate Insurance Company

Lisa Cochrane - VP, Integrated Mktg. Comm.
Kenneth Harley - Assoc. Manager, Multicultural, Integrated Mktg. Comm.
Georgina Flores - Director, Multicultural, Integrated Mktg.Comm.

Leo Burnett/Arc Worldwide *Lead Agency

Ed Odyniec - SVP, Creative Director
Christopher Warmanen - SVP, Creative Director
Brooke Anderson - Assoc. Creative Director
Greg Nobles - Assoc. Creative Director
Brian Stout - Strategy Director
Brooke Ward - Acct. Supervisor

Starcom MediaVest Group *Lead Agency

Christopher Aubin - Assoc. Media Director

equality is ______ .When LGBT Californians had their right to marry revoked at the ballot box through Proposition 8, they felt shut out of the conversation. To help Allstate start building a meaningful connection with the LGBT community, we created a campaign to help give LGBT Californians back their voice. The effort significantly improved the LGBT communitys perception of Allstate and helped Allstate Agents reach a receptive audience of potential new customers.