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Clean & Clear and Neutrogena
Required Reading for Back to School - Clean & Clear and Neutrogena go Back to School at Walmart

RAN IN: United States

CLIENT
Johnson & Johnson

Katie Decker - Group Brand Director
Meng Li - Asst. Brand Manager
Amy Ries - Sr. Sales Strategy Manager


Neutrogena

AGENCY
TracyLocke *Lead Agency

Gail Sheffler - Concept Director
Michelle Shia - Assoc. Creative Director


DDB New York

Janelle Hailey - Assoc. Brand Manager


J3

Elizabeth Shirley - Acct. Supervisor
Victoria Bradbury - Asst. Acct. Executive


RPRMC

Meghan Zidar - Strategist


SUMMARY

Johnson and Johnson wanted to call attention to skincare during the busy back to school season. In mass merchandisers (Walmart) moms and teens shop together during BTS. In addition teens and young adults are highly influential in the skincare category. Neutrogena and Clean & Clear partnered with Teen Vogue, a highly aspirational publication, to make BTS fashionable, giving teens and moms not only want they need but what they want. The retail experience came to life with the displays with over 90% compliance and accompanying sales across Walmart stores.

CASE VIDEO


Hero Medium: Retail Experience

Medium Featured On Video: Interactive, Print, PR, Retail Experience

Audience: Teens (13-20)

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: National

Language: English