Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3
  • Thumb 4

Allstate
Save 11

RAN IN: United States

CLIENT
Allstate Insurance Company

Lisa Cochrane - SVP, Integrated Mktg. Comm.
Jenny Banyamin - Asst. Mktg. Manager
Karen Hornberger - Sr. Manager, Mktg.
Lisa Jillson - Director

AGENCY
Leo Burnett/Arc Worldwide *Lead Agency

David Brot - SVP, Acct. Director
David Kelbaugh - Acct. Supervisor
John Kistner - VP, Creative Director
Jaime McGill - VP, Planning Director
Charley Wickman - EVP, Creative Director


Starcom MediaVest Group *Lead Agency

Kira Clifton - Director


SUMMARY

Car crashes are the #1 killer of teens - a fact that Allstate couldn't live with. Rather than advertising to teens (an audience that is notorious for not listening), we decided to change the law. We launched "Save 11", a movement designed to get Congress to pass a national teen safe-driving law. Our high impact, digital, print, and radio campaign made the epidemic personal and reminded Congress that every day they didn't pass a law, 11 more teens would die. On July 6, 2012, against all odds, our legislation passed.

CASE STUDY

New-pdf-icon

CASE VIDEO


Hero Medium: Social Networking Applications

Medium Featured On Video: Interactive, Social Networking Sites/Applications, Print, Professional Engagement

Audience: New Audience, Brand Influencers

Objectives: Government and social aims

Type: Business-to-Business

Classification: Regional,National

Language: English