Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Thumb 0
  • Thumb 1
  • Thumb 2

Turner Network Television
TNT's Dallas Season 1 Marketing Campaign

RAN IN: United States

CLIENT
Turner Network Television

Tricia Melton - SVP, Mktg.
CJ Bargamian - Manager
Melissa Chambless - VP, Mktg.
Christine Drayer - VP, Mktg.
Carolyn Hayes - Sr. Mktg. Manager

AGENCY
Grey New York *Lead Agency

Brett Banker - SVP, Acct. Director
Peter Loftus - Acct. Executive
Hema Patel - Assoc. Creative Director
Brian Platt - Assoc. Creative Director
Eric Segal - Executive Creative Director


SUMMARY

TNT leveraged the equity of Dallas and modernized the icon on relevant platforms. The goal was to make the show relevant to a new, younger audience and to tap into the nostalgia of the original. TNT created a campaign that was highly social and engaged fans and was viral in nature. The innovative approach and use of Facebooks timeline made Dallas relevant and was lauded as one of the most innovative uses of timeline to date". Dallas premiered as the highest rated scripted cable show of 2012 to date.

CASE STUDY

New-pdf-icon

CASE VIDEO


Hero Medium: Social Networking Applications

Medium Featured On Video: Interactive, Social Networking Sites/Applications, OOH, PR,Other

Audience: New Audience, Women, Brand Influencers, Boomers (45+)

Objectives: Brand launch

Type: Business to Consumer

Classification: National

Language: English