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Hennessy VS
Wild Rabbit

RAN IN: United States

CLIENT
LVMH

AGENCY
Droga5 *Lead Agency

Jonathan Bauer - Chief Strategy Officer
Matthew Gardner - Strategist


SUMMARY

Hennessy - nearly 250 years old and suffering in the wake of a bygone ostentatious era - found itself no longer a brand that made dreams come true. It was Droga5's job to dig for a truth about the brand that would connect emotionally and reverse a three-year sales decline. What we created was a strategy that could stand for something enduring, embody a new aspiration and captivate a new generation. We went chasing for a new dream, found a Wild Rabbit and reversed the sales decline to drive growth.

CASE STUDY

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CASE VIDEO


Hero Medium: TV

Medium Featured On Video: TV, Interactive, OOH, PR, Retail Experience

Audience: New Audience, Young Men (20-35), Young Women (20-35)

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: National

Language: English