College for Creative Studies

Marcus Popiolek - Director, Mktg. & PR

Team Detroit Inc. *Lead Agency

Sharon Wacker - EVP, Managing Director
Michael Burdick - Jr. Art Director
Tim Galvin - VP, Acct. Director
Emilie Hamer - VP, Planning Director
Brandi Keeler - Jr. Art Director
Lauren Lefkofsky - Acct. Executive
Gary Pascoe - SVP, Executive Creative Director
Victor Quattrin - Art Director
Joel Wescott - Copywriter

The College for Creative Studies came to us with a vexing problem - information session attendance was the surest way to convert a potential student into an enrolled student. The challenge? Located in the heart of Detroit, CCS was having a tough time convincing parents and students to come check out their campus. Taking advantage of CCS' biggest disadvantage, their quirky location, we developed a quirky voice in a segment that takes itself very seriously, thereby driving up session attendance nearly 16% while increasing enrollments to record-setting levels.