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Chipotle
Cultivate A Better World

RAN IN: United States, Canada

CLIENT
Chipotle

AGENCY
CAA Marketing *Lead Agency


SUMMARY

Chipotle is known for its burritos, but few know that Chipotle has radically changed fast food: from cooking food fresh daily, to building a supply chain of 7,000+ farmers, to sourcing more localproduce and sustainably raised meat than anyone, anywhere. Believing that the more people know about Chipotle, the more they will become passionate and loyal customers, Chipotle asked us to tell this story. The result was a content drivenmarketing platform, "Cultivate a Better World," designed to emotionally engage customers in Chipotle's journey to create a sustainable future.

CASE STUDY

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CASE VIDEO


Hero Medium: TV

Medium Featured On Video: TV, Radio, Interactive, Social Networking Sites/Applications, OOH, PR, Cinema, Events, Product Design, Consumer Involvement

Audience: New Audience

Objectives: Build, defend brand position

Type: Business to Consumer

Classification: National,Multinational

Language: English