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Lung Cancer Alliance
No One Deserves To Die

RAN IN: United States

CLIENT
Lung Cancer Alliance

AGENCY
Laughlin Constable *Lead Agency

Michael Jeary - President, NY Office
Rich Kohnke - CCO
Dennis Jenders - VP, Comm. Strategy Programming
Denise Kohnke - EVP, Strategy
Brett Lakanen - Assoc. Creative Director
Pat Laughlin - Creative Director, Writer
Megan Madsen - EVP, Director of Integrated Services
Stephanie Schrandt - Group Supervisor
Kelli Sumwalt - Assoc. Media Director
Kim Wick - PR Acct. Supervisor


The Wade Brothers


SUMMARY

The stigma of lung cancer - that it's self-inflicted - stands in the way of research funding, adoption of early detection protocols, and routinely causes patients to be treated without dignity. Lung Cancer Alliance's challenge was to ignite conversations around the absurd: that if you have lung cancer, you deserve it. With limited funds, the No One Deserves To Die campaign became the second most popular story on Yahoo! and was featured on over 140 news outlets. Across the country people talked, posted, blogged, and brought an injustice to light.

CASE VIDEO


Hero Medium: OOH

Medium Featured On Video: Interactive, Social Networking Sites/Applications, Print, OOH, PR, Cinema, Guerrilla,Phone Kiosks, Wall Postings, Building Projections

Audience: New Audience, Women,Brand Influencers, Boomers (45+), Young Men( 20-35), Young Women (20-35), Families, Mothers, Fathers

Objectives: Increase awareness

Type: Business to Consumer

Classification: National

Language: English